Our Story
It all started at 3:17 a.m. Somewhere between a bottle, a glider rock, and a bleary-eyed scroll through online shopping carts, I had a thought. There I was—up with Goldie, my bright-eyed, no-sleep-having baby girl—thinking, “Honestly? I’d like to be pampered like a baby again.”
Somewhere between diaper changes and delirium, inspiration hit: Up With Goldie was born. A brand made for all the mamas (and anyone else running on caffeine and hope) who deserve a little more softness, a little more ease, and a whole lot more “yes, you’re doing amazing.”
Our first product? A hand cream so good we called it Baby Hands—because we believe skincare should be gentle, effective, and maybe a little nostalgic. Up With Goldie is about making those up-all-night, just-keep-going moments feel a little more golden. Because yes, moms deserve nice things. And yes, your hands deserve to be carded at brunch.
(And also, because half-delirious, 3 a.m. ideas really are the best ones.)
Meet the Cream That Started It All
Meet the Cream That Started It All
Baby Hands is a retinol-powered hand cream that smooths, hydrates, and visibly softens signs of aging. Hands are often the first place to show age—and the last to get skincare. This product changes that.
Quick-absorbing and cleanly formulated, it helps rewind visible damage without ever hitting pause. Start your Y2K rewind today.
"I made Baby Hands because I missed when strangers used to ask if I was the babysitter, not the mom."
Taylor Wolfe (@thedailytay)
This Is Taylor. She Made Baby Hands
This Is Taylor. She Made Baby Hands
Created by comedian and content creator Taylor Wolfe (@thedailytay), Baby Hands was born out of one busy mom’s desire to gently defy time—starting with her hands.
She teamed up with Chase Larabee of @pendrell to bring her anti-aging fantasy to life—Baby Hands: a hand cream that feels like time travel back to the golden era of flip phones, butterfly clips, and forgetting to feed your Furby (again).
From her hands to yours (literally)—hope you love it like it’s 1999!